Pump and Dump
trading · scam
A deceptive scheme in which promoters drive buying and then sell into the demand they created.
- Also known as
- PnD
In a pump and dump (PnD), organizers acquire an asset, promote it with deceptive or undisclosed claims, and sell into the demand they helped create. Later buyers bear the losses if demand disappears. The defining feature is coordinated deception and distribution—not every rapid price rise followed by selling is a pump and dump.
Coordinated messaging groups, undisclosed paid promotion, fake announcements, wash trading, or misleading charts can create apparent momentum. Thin order books and concentrated ownership make the price easier to move and give insiders more influence over the exit.
Warning signs include unverifiable news, anonymous coordination groups, guaranteed-return claims, undisclosed incentives, concentrated supply, and little liquidity beyond one venue. Check primary sources, order-book depth, token distribution, unlocks, and whether promoters disclose their holdings or compensation.
Market-manipulation, fraud, advertising, and securities rules may apply, but the asset classification, conduct, venue, and jurisdiction matter. This glossary describes the pattern; it does not determine the legal status of a specific case.
Related terms
Cryptocurrency Exchange
→A cryptocurrency exchange is a platform for buying, selling, or trading digital assets through crypto or fiat markets.
trading · exchange · platform
Liquidity
→How easily an asset can be bought or sold in size without causing a large price move.
finance · trading
Market Capitalization
→A sizing estimate calculated by multiplying an asset's reference price by its reported circulating supply.
finance · market
Market Manipulation
→Deliberate conduct that distorts or misrepresents genuine supply, demand, price, or trading activity.
trading · markets · regulation
Shill
→A person or action promoting a specific cryptocurrency, often for personal gain.
person · action
Rug Pull
→When project insiders drain liquidity or abandon a token, leaving holders with near-worthless assets.
scam · defi