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Shill

person
action

A person or action promoting a specific cryptocurrency, often for personal gain.

1
person

A shill is someone who aggressively promotes an asset, project, or narrative while often having a financial interest that is not clearly disclosed. The term is usually negative because it implies biased or manipulative promotion rather than balanced education.

2
action

Shilling commonly uses hype, selective facts, unrealistic price targets, vague partnerships, or coordinated social-media campaigns. It can be legal marketing, unethical promotion, or part of a pump-and-dump depending on disclosure, intent, and conduct.

3
identification

Warning signs include undisclosed compensation, refusal to discuss risks, recycled talking points, pressure to buy quickly, and a focus on price instead of verifiable utility or code. Legitimate advocates can still be enthusiastic, but they should disclose conflicts and acknowledge trade-offs.

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All terms and definitions may update as the Cryptionary improves.